Piloted Macy’s first registry Lean Lab through researching of the customer problem, writing project hypotheses, and prioritizing enhancements. Lead creative and assisted with UX redesign of a fully responsive registry experience that exceeded the team’s goals by 35%. Partnering with the research team set up a benchmark study that saw a 95% overall satisfaction with our enhanced experiences.
Joined one of the first Lean Labs at Macy’s to support projects around gifting. Advised and fostered relationships with 3rd party vendors to design and produce a successful digital experience for mobile while upholding the Macy’s brand aesthetics. Following the e-gifting experience is the dedicated recommendation page to create a unique and improved browsing experience.
After release and promotion of the product, customers browse time increased and these new design assets were applied to other enhancement efforts.
Create stylish and sophisticated online marketing and social assets for the newly branded clothing company Lyssé. Lyssé is a growing fashion line for women that incorporating innovative, high performing fabrics to create pieces with a flattering fit on all body types.
Crafted marketing and promotional content for bebe's outlet stores and e-commerce. Designed and coded email marketing and managed releases through content management system. Boosted revenue to the outlet division by launching a successful e-commerce site with an increasingly open and click through rate per Flash Sale launch.
Designed a branding guide that changed seasonally to visually communicate the direction of the brand and instruct proper usage of important key brand assets including fonts, logos colors etc.
Directed the creative for bebe.com site enhancements and new page designs like the email template and book appointment pages. Created an efficient user experience of the bebe.com shopping cart to reduce consumer drop off rate and raise conversion. Built an online site with a CSS/HTML style guide for designer and developer reverence for site components.
Designed and assisted in the production of 52 different window presentations each year for over 500 stores across the United States. Each presentation involved thoughtful concepts that were represented by additional signage throughout the store. Consistently exceeded mall traffic through innovative weekly window displays;
Generated high consumer traffic to in-stores and online by developing disruptive campaigns. Managed all packaging design for instore products and worked with overseas vendors to improve production quality.
Created the assets and user flow for integrated facebook games, allowing Charlotte Russe to reach out to our customer through the heavily used social media platform. The promotional games also helped increased traffic in-store.
Designed the assets and user flow for a photo sharing tool on the Charlotte Russe website. Snap encouraged customer engagement and product promotion, allowing our customer to post herself in CR clothing on our site.
Designed the user interface for a new Charlotte Russe's fashion blog. Partnered with a small team to develop a process for content generation, and produced inspirational designs for the blog posts.
Produced design collateral and branding for a variety of small businesses and special events.